I've worked with Systems Logic on a variety of projects including promotional videos to run in their trade show booths, a loading animation for their warehouse management application, and animated intros for online instructional videos.
This was a multi-stage project, including designing a physical booth backdrop as well as a promotional video, played across multiple screens, that would integrate the design of the physical backdrop to create one unified booth.
For the video, the task was to create an updated version of the content from a previous video from 2024, while adding new eye-catching elements to help the booth stand out in a busy environment. To do this, I worked closely with Systems Logic to develop a 3D animated mascot, modelled after the handheld scanners their software runs on.
Systems Logic asked me to make a loading animation for their main software product, transitioning from their company logo to their product logo in a clean way that highlights the 2d warehouse on top of the logo.
For this project, the task was to create a trade show display video for warehouse management solutions company Systems Logic for their booth at MODEX 2024, one of the top supply chain experience trade shows with over 45,000 supply chain professionals in attendance.
Given the purpose and scale of the event, I had two main goals for this video. Firstly, create an engaging motion graphic that would catch potential customer's attention in a busy environment, and secondly, ensuring the brand's message and offerings were clear.