NPR Tiny Desk Concerts is a video series presenting artists in a small intimate environment, performing their songs in reimagined ways.
With over 1100 recorded concerts living unfiltered on NPR's YouTube channel and website, Tiny Desk fans have little reason to engage with concerts from artists they aren't familiar with, losing out on much of the value Tiny Desk has to offer.
How might we create an engaging experience for listeners to more easily explore the expansive Tiny Desk catalogue and discover new music?